AGRICULTURAL SCIENCE JS 3

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Chapter 3 – Pricing and Advertising

Pricing and Advertising

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CONTENT

  1. Definition of Pricing
  2. Meaning of Advertising
  3. Pricing Strategy
  4. Price Determinants

DEFINITION OF PRICING

Price means the amount of money that is offered or asked for when something is bought or sold.

Pricing is the placing of price on a particular farm produce that will suit the customers and fetch higher income to the farmer. Farmers also promote their products and services through such techniques as advertising and personalized sales, which serve to inform potential customers and motivate them to purchase.

Meaning of Advertising

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  • Image
  • SKU
  • Rating
  • Price
  • Stock
  • Availability
  • Add to cart
  • Description
  • Content
  • Weight
  • Dimensions
  • Additional information
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